{"product_id":"gatehouse-k54-ert-riding-hat-regular-peak","title":"Gatehouse K54 ERT Riding Hat - PRE-ORDERS NOW OPEN!","description":"\u003cp\u003eGatehouse and KM Elite are excited to launch this exceptional new helmet for 2027 - Safety and Style in equal measures - NEW DUAL STANDARD - EN1384:2023; ASTM F1163:2023\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDial Fit \u003c\/li\u003e\n\u003cli\u003eSmall - 54cm - 56cm Medium 57cm - 59cm\u003c\/li\u003e\n\u003cli\u003eBlack Gloss or Navy Chrome Glitter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003ePRE-ORDER NOW TO SECURE YOUR STOCK \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003eWhat is ERT:\u003c\/u\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eERT – Energy Reduction Technology\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSofter is Smarter\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe Gatehouse K54 ERT incorporates patented Energy Reduction Technology (ERT) — a system of soft, advanced polymer pads designed to help manage both linear and rotational impact energy.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eTraditional helmet construction is primarily designed to absorb energy from a direct impact. However, falls can occur at an angle, creating rotational forces as the head moves during impact.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eERT's specially engineered polymer pads compress and deform on impact, helping to absorb and dissipate energy before it is transferred to the head. Their unique material properties and geometry allow the pads to respond to both direct and angled impacts.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eERT works alongside the helmet's existing impact-absorbing construction to provide an additional layer of energy management, helping to reduce the forces experienced by the head during a fall.\u003c\/p\u003e\n\u003cp\u003ePost for pre-ordering only - full spec \u0026amp; images coming soon!\u003c\/p\u003e","brand":"Gatehouse","offers":[{"title":"Black Gloss \/ Small","offer_id":64701968384377,"sku":"100635","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"Black Gloss \/ Medium","offer_id":64704283902329,"sku":"100636","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Gloss Chrome \u0026 Glitter \/ Small","offer_id":64704283967865,"sku":"100638","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Gloss Chrome \u0026 Glitter \/ Medium","offer_id":64704284000633,"sku":"100639","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/4575\/0905\/files\/K54.jpg?v=1790352273","url":"https:\/\/kmelitetrade.co.uk\/products\/gatehouse-k54-ert-riding-hat-regular-peak","provider":"KM Elite Products Trade","version":"1.0","type":"link"}