{"product_id":"ea-magnitude","title":"Magnitude","description":"\u003cp\u003e\u003cstrong\u003eMagnitude helps to reduce tension and improve concentration and focus.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps to reduce tension and improve concentration and focus\u003c\/li\u003e\n\u003cli\u003eSupporting a healthy nervous system\u003c\/li\u003e\n\u003cli\u003eContains 97.5% Magnesium Oxide (which typically provides 51-54% elemental Magnesium)\u003c\/li\u003e\n\u003cli\u003eProvides 2.44g elemental Magnesium per 5g daily serve\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003eEquine America is BETA NOPS and UFAS accredited, making Magnitude\u003cspan\u003e \u003c\/span\u003esuitable for horses competing under FEI regulations by reducing the risk of our products containing prohibited substances.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eQuality Commitment\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 1rem; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eEquine America manufactures to a strict code of feed safety. This product has been manufactured in licenced premises using quality assured ingredients under strictly controlled production conditions and conforms to the requirements of the relevant legislation governing the manufacture of animal feeding stuffs. Equine America monitors for the presence of specified naturally occurring prohibited substances (NOPS) as required under the rules of racing and other affiliated competitions which are in line with BETA NOPS guidelines. Adherence to these guidelines ensures that the risk of occurrence of such substances is minimised.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients Per 5g Serving \u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 100.061%; height: 101.889px;\" class=\"ingredientTable\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 50.2778px;\"\u003e\n\u003cth style=\"width: 53.4798%; height: 50.2778px;\"\u003eMagnesium Oxide \u003cspan\u003e4.8g\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth style=\"width: 46.2125%; height: 50.2778px;\"\u003eCalcium Carbonate \u003cspan\u003e170mg\u003c\/span\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 51.6111px;\"\u003e\n\u003cth style=\"width: 53.4798%; height: 51.6111px;\"\u003eMagnesium 2.44g (from magnesium oxide)\u003c\/th\u003e\n\u003cth style=\"width: 46.2125%; height: 51.6111px;\"\u003eCalcium 140mg (from calcium carbonate and magnesium oxide)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003ch4\u003e\u003cstrong\u003eProduct Description\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eMagnesium is an essential mineral, playing important roles in many areas of metabolism. One of its major roles is as a co-factor in the enzymes involved in nerve and neuro-muscular transmission helping to regulate nerve to nerve and nerve to muscle transmission and communication.\u003c\/p\u003e\n\u003cp\u003eA lack of magnesium can result in nerve and neuro-muscular excitability, resulting in a tense, nervous horse.\u003c\/p\u003e\n\u003cp\u003eStressful situations such as strenuous activity and competition, travelling, prolonged stabling and lack of grazing, or new environments may further increase magnesium requirements as stress levels rise.\u003c\/p\u003e\n\u003cp\u003eMagnitude provides supplemental magnesium, together with controlled amounts of calcium (another key mineral in nerve and muscle metabolism), to help promote healthy nerve function and reduce tension, enabling the horse to focus and concentrate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of Magnitude?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMagnitude provides magnesium from Magnesium Oxide, which is produced from calcined magnesite, extracted from natural deposits in the earth.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe Magnesium Oxide used in Magnitude typically contains 51-54% elemental magnesium.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eNatural source of magnesium to supplement low or marginal levels in forage.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eA very small daily serving of 5g provides 2.44g elemental magnesium, easily mixed in feed for fussy feeders.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eSafe use with most typical fortified performance and leisure feeds and forage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eColour Change\u003c\/h4\u003e\n\u003cp\u003e*Slight colour change - but the same great product, now with even more quality assurance!\u003c\/p\u003e\n\u003cp\u003eWe are pleased to confirm that there is no difference in the magnesium levels, or the chemical source of the magnesium used (magnesium oxide - MgO), only in the physical form of MgO we are now using.\u003c\/p\u003e\n\u003cp\u003eThis change in physical form (to the slightly more granular form, with a pale beige colour) has arisen because we are delighted to report that we are now manufacturing Equine America (UK) products in the UK, using certified facilities with the highest standards of safety and production. Although Equine America (UK) products have always been free from prohibited substances, our new UFAS and BETA NOPS certifications will provide further reassurance in the light of recent high profile prohibited substances cases, giving our customers peace of mind regarding FEI, BEF and BHA prohibited substances, enabling full traceability.\u003c\/p\u003e\n\u003cp\u003eIn order to comply with the rules and regulations regarding these certifications, we are only able to use certain suppliers, who are also certified, and have had to make a change to our supply of magnesium oxide, so we are now using the lower dust, slightly granular form, which is pale beige.\u003c\/p\u003e\n\u003cp\u003eIf you have any queries, please no hesitate to contact the Office.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eIngredients \u0026amp; Nutrition\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eA complementary mineral feed for horses, designed to support and maintain healthy magnesium levels, as part of a balanced diet.\u003c\/p\u003e\n\u003cp\u003eDirections for feeding\u003cstrong\u003e: \u003c\/strong\u003eFor 500 kg horse; 5g per day. Maximum 5g per day (unless under specialist advice from a vet or nutritionist). 5g (approx.) measure enclosed\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients Per 5g Serving \u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable class=\"ingredientTable\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eMagnesium Oxide \u003cspan\u003e4.88g (of which 2.6g Magnesium)\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth\u003eCalcium Carbonate \u003cspan\u003e130mg\u003c\/span\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCalcium \u003cspan\u003e50mg\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth\u003e\u003cbr\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003eComposition: Magnesium Oxide (97.5%), Calcium Carbonate (2.5%)\u003c\/p\u003e\n\u003cp\u003eAnalytical Constituents:\u003c\/p\u003e\n\u003ctable class=\"ingredientTable\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eCrude Ash \u003cspan\u003e100%\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth\u003eAcid Insoluble Ash \u003cspan\u003e2.1%\u003c\/span\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMagnesium (from magnesium oxide 97.5%) \u003cspan\u003e52.7%\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth\u003eCalcium \u003cspan\u003e1.0%\u003c\/span\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eSodium \u003cspan\u003e0.05%\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth\u003e\u003cbr\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eDirections for Use\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eDirections for feeding: For 500 kg horse; 5g per day. Maximum 5g per day (unless under specialist advice from a vet or nutritionist). 5g (approx.) measure enclosed\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eProduct Video\u003c\/h4\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/YRUS4x9x3qA\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch4\u003eProduct Reviews\u003c\/h4\u003e\n\u003cul\u003e\u003c!-- TrustBox widget - Product Reviews --\u003e\u003c\/ul\u003e\n\u003cdiv class=\"trustpilot-widget\" data-locale=\"en-GB\" data-template-id=\"544a426205dc0a09088833c6\" data-businessunit-id=\"5ce7d14ac165250001e45cfb\" data-style-height=\"300px\" data-style-width=\"100%\" data-theme=\"light\" data-sku=\"243-UK\" data-review-languages=\"en\"\u003e\u003ca href=\"https:\/\/uk.trustpilot.com\/review\/equine-america.co.uk\" target=\"_blank\"\u003eTrustpilot\u003c\/a\u003e\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Equine America","offers":[{"title":"Default Title","offer_id":56504104124793,"sku":"243-UK","price":24.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/4575\/0905\/files\/MagnitudePowder1kg_INTERNAL.jpg?v=1768489455","url":"https:\/\/kmelitetrade.co.uk\/products\/ea-magnitude","provider":"KM Elite Products Trade","version":"1.0","type":"link"}